Interview with Sam: the Common Man Beer Drinker

         As I continue my search for amazing beers, I enjoy talking to people about their experiences with craft breweries and their favorite brews. The following interview is with a friend of mine, Sam, who has a unique story to tell.

BO: Your not exactly the kind of person I would think would be a beer aficionado but you've been to quite a few different breweries. Being a Palestinian, from Kuwait, and coming from a culture of non-beer drinkers, what was your first experience with drinking beer?

Sam: I've always been open minded. I went to a university on the East Coast. Everybody was drinking beer there and I was curious like any other college student. Of course, back then people were drinking standards, Bud, Miller, etc. There were no craft breweries back then.I didn't like beer the first time I tried it.

BO: So later, you must have got used to it. When did you find out about craft breweries?

Sam: Back on the East Coast, and this was a number of years ago, I knew of craft beers that were sold in various bars and establishments but I don't recall seeing any craft breweries anywhere back there.

BO: So where did you experience your first craft brewery and how often do you go?

Sam: In California. Noble Ale Works in Anaheim was the first craft brewery I'd ever been to. Now, I typically go to the craft brewery at least twice a week.

BO: Have you been to other breweries in the local area?

Sam:  I've been to Bootleggers, Phantom Ales, The Bruery, Bruery Terreux, Golden Road and Bottle Logic.

BO: Do you have a favorite brewery?

Sam: Bottle Logic and Noble are my favorites. No weak beers that I can find on the menu. Bruery Terreuz focuses on Sours. They're creative but that's not my style.

BO: So tell me, what beers are your favorites?

Sam: I mostly stick to the IPA because I like a hoppy beer but, occasionally I go for a change a pace, maybe a stout or a softer ale. At Noble Ale, Big Whig is my favorite, an IPA with a citrus start and strong from start to finish. I like the Double Actuator at Bottle Logic Brewery and Hoppy Alis at Karl Straus.


BO: Why not just go to a Sports bar, Taphouse? Why do you hang out at the craft brewery?

Sam: I prefer the brewery because its casual> I can get up, walk around and talk to people. Nobody is checking on me or trying to move me from a booth. I can stand, sit, be informal and enjoy a beer in freedom. I've met so many people here because its easy to do so the way its set up; it's friendly.

BO: What else is different about the craft brewery?

Sam: Each brewery injects their own personality into the place. The atmosphere, the beer names, the props that some brewery's have that make them so unique. I like the creativity that each place has to offer.Every night there's a different food truck and the food trucks are creative too so it naturally supports the creative vibe of the brewery.

BO: Do you thin craft breweries will always be popular?

Sam: I think so just like I believe wine tasting is popular and art is popular.

BO: Last Question: Are craft breweries like rock bands? Some people accuse rock bands of selling out and commercializing: Does this apply to craft breweries? I mean you can get some craft brews in the supermarket.

Sam: I don't think so. Many of my favorite beers disappear. I always have to find my new favorite beer and discover my new favorite craft brewery. We're not talking about Bud and Miller here.

Keep Beer Weird

            In Portland, Oregon, where, arguably the craft brewery industry got its start in the United States, there is a well know sign downtown that reads "Keep Portland Weird." Portland is known for out of box thinkers, creative start ups and hipster culture. It makes sense that craft brew would gain a foothold, grow and eventually spread its influence to other parts of the country from this Northwest hub.. Unusual beers and niche brewery atmospheres have popped up through out the country taking creativity in the beer business to higher and higher levels with no end in sight. And as craft breweries gain further popularity as a sidekick to mainstream culture, one thing remains important: to never forget, to Keep Beer Weird."
In California, I've had the pleasure of taking numerous friends to the local breweries in Northern Orange County and, in most cases, my guests told me that they never knew these breweries existed. No billboards advertising their existence or bold signs in neon inviting visitors in for a jar Maybe a chance encounter with the bottle version distributed to a private or public setting could have been had, but, for carft breweries, in most cases, word of mouth is the only beckon for new and experienced craft brewery customers. What to many is just a warehouse or supply business in a business district to others is the opportunity to experience of some of the best beers ever created.
Craft Breweries are the new modern meeting place. A natural networking environment. A place to meet friends and to talk to strangers in an informal and casual environment. Inside, you may be greeted by stools, long wood or and barrel tables which encourage conversation with others while taking in the works of a modern craft brewery. The 20 and 30 something crowd with hipsters mixed in are gathered conversing about their jobs or universities or about the diverse flavors and their favorite beers. Maybe a tv will be inside showing the current sporting event or maybe not. Board games like Scrabble or Jenga may be available for one's entertainment or in some cases it may be trivia night drawing the larger than normal crowds.
As for food, no grub produced here because their is one thing being created here and that beer and beer solely. If you want food you can go to the Tap house or local pub. In the craft brewery you are encouraged to bring food in from your favorite restaurant or choose the cuisine form the daily assigned food truck coincidentally providing their greatest creations as well. The greatest thing about the craft brewery is that they are each unique in their own way with their own simple personality, character and vibe in which one can not only search out their must have beer but encounter a brewery atmosphere that appeals to their own personality. For those, who have had the craft brewery experience, carry on, and make your own contribution to this increasing trendy industry and make sure to keep beer weird. And to those, yet to experience this culture: I hope you enjoy the ride and the beer.

Spanish Version

En Portland, Oregón, donde, sin duda, la industria de la cervecería artesanal tuvo su inicio en los Estados Unidos, hay un anuncio muy conocido en el centro de la ciudad que dice "Keep Portland Weird". Portland es conocido por personas fuera de lo común y originales, creativos e iniciadores y por su cultura hipster. Tiene sentido que en el arte de fabricar cerveza artesanal (craft brew)  ganaría el inicio de, crecer y finalmente, difundir su influencia a otras partes del país de este eje del noroeste. Las cervezas inusuales y la atmosfera en las cervecerías han aparecido a través del país ofreciendo creatividad en el arte y negocio de la cerveza a niveles más altos con un sin fin de posibilidades. Así  las cervecerías artesanales ganan más popularidad como un icono de la cultura dominante, una cosa sigue siendo importante: nunca olvidar, para mantener cerveza extraña (keep beer weird) .

En California, he tenido el placer de llevar a numerosos amigos a las cervecerías locales en el norte del condado de Orange y, en la mayoría de los casos, mis invitados me dijeron que nunca sabían que existían estas cervecerías. No hay billboards que anuncien su existencia o anuncios llamativos o en neón que invitan a clientes a disfrutar un tarro de cerveza en un encuentro casual,  con la versión de una botella distribuida en un ambiente privado o público como seria en la  mayoría de los casos con las fábricas de cerveza.

La recomendación de boca a boca es la única señal para nuevos y experimentados clientes de cervecería artesanal. Lo que para muchos es sólo un almacén o bodega en una zona industrial para otros es la oportunidad de experimentar algunas de las mejores cervezas jamás creadas.

Cervecerías Artesanales (Craft Breweries) es el nuevo lugar de reunión moderno. En un entorno de relajado y natural. Un lugar para reunirse con amigos y hablar con extraños en un ambiente informal y casual. En el interior, puede ser recibido por bancos de madera, mesas largas, tablas y barriles que animan la conversación con los demás, mientras teniendo alrededor la maquinaria de una cervecería artesanal moderna. Jóvenes entre veinte y treinta mezclados con hipsters se reúnen a conversar sobre sus trabajos o universidades o sobre los diversos sabores de sus cervezas favoritas. Tal vez encontraras una televisión dentro sintonizando el actual evento deportivo o tal vez no. Juegos de mesa como Scrabble o Jenga pueden estar disponibles para su entretenimiento o en algunos casos puede ser noche de trivia atrayendo multitudes más grandes que lo normal.

En cuanto a la comida, no siempre hay cocina porque la única cosa que se está creando aquí es la cerveza únicamente. Si quieres comida puedes ir a un Tap  House o a un Pub local. En las cervecería Artesanales se les anima a traer comida de su restaurante favorito o comprar comida del Food Truck en donde también puedes encontrar originalidad en alimentos asignados diariamente coincidiendo con grandes creaciones también. Lo más importante de la cervecería artesanal es que cada uno es único a su manera con su personalidad, carácter y ambiente en la que uno no sólo puede disfrutar cerveza si no que debe tener y encontrar una atmósfera de cerveza que apela a su propia personalidad. Para aquellos, que han tenido la experiencia de la Cervecería Artesanal es seguir adelante, y hacer su propia contribución a esta creciente industria de moda y asegúrese de mantener la cerveza extraña. Y para aquellos, que experimentan esta cultura: Espero que disfruten el ambiente y su cerveza favorita.